to her free snack-size email tips twice a week at m/tips/sample. Rather than focusing on the content, focus on why the content will benefit the reader or why the reader will care. Plus, given the significant change in the publishing industry, authors shouldnt consider a print book their first goal or the end goal, but merely one way, and usually not the best way, for making money. If so, click here. if your books purpose is to impart useful information or to benefit readers lives, then youre selling it based on the marketability of your expertise, your platform, and your concept. Use the free Tweak Your Biz article generator, a helpful free tool here to get hundreds of ideas for killer headlines for articles and blog posts. Why will it sell?
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Once you have this information in hand, you can then focus your energies on the social media networks where youll find your readers. Who is most likely to buy your book? Big houses may want to sell as many as 20,000 copies in the first year to justify publication; smaller presses may be fine with a few thousand copies. Never discuss what you hope to do, only what you can and will do (without publisher assistance given your current resources. If you have a way to reach readers, without a publishers help, then youre more likely to get a book deal. Competitive title analysis, this section analyzes competing book titles and why yours is different or needed. Lou is a former television executive who worked for E! Click here to download my free Twitter Playbook, which walks you through this Twitter strategy in detail. to help you create your books promotion planor even create a plan to build author platformI asked the following six experts to answer this question: What are your best tips for promoting nonfiction books quickly, easily and effectively?